Amazon Continues to Grow Search Ad Market Share

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google continues to dominate the U.S. search ad market, but Amazon (NASDAQ: AMZN) keeps chipping away at Google's lead. The e-commerce company's ongoing push into advertising is why Google former CEO Eric Schmidt once famously said that Google's biggest competitor was Amazon, which is expected to generate a whopping $11 billion in ad revenue this year, according to eMarketer.

The bulk of that will be search ads.

Many product searches now start on Amazon, not Google. Image source: Amazon.

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Source Fool.com