Amazon Attacks GrubHub and Etsy Again

Amazon's (NASDAQ: AMZN) constant expansion of its e-commerce ecosystem into adjacent markets often wreaks havoc on smaller players. We already saw this earlier this year when its acquisition of Whole Foods Market sank most supermarket stocks.

However, Amazon's entrance doesn't necessarily guarantee the death of incumbents, especially in niche markets like restaurant deliveries and handmade products. The respective leaders of those two markets, GrubHub (NYSE: GRUB) and Etsy (NASDAQ: ETSY), continued growing even after Amazon launched rival platforms.

Image source: Amazon.

Source: Fool.com