It has been a wild few years for (NYSE: BABA). The pandemic, regulatory crackdowns, and the whereabouts of its co-founder Jack Ma have been the key story lines for the business. More recently, the company announced results for the fiscal 2023 fourth quarter (ended March 31) that missed analyst estimates for sales, but beat on earnings per share.

Investors have a lot to consider before figuring out what to do with this stock, which is down 60% from its October 2020 all-time high (as of this writing). To come to the conclusion of whether or not this business is a buy or a sell, let's look at the bear and bull arguments for this Chinese internet juggernaut. 

In the fourth quarter of 2023, 74% of Alibaba's total revenue came from the China and International Commerce groups. For those who aren't familiar, this segment is similar to Amazon's e-commerce operations. According to Statista, Alibaba has a 51% market share of retail online sales in China. That clearly puts it in a wonderful position to continue benefiting from the massive size of the country's middle class.

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Source Fool.com