The introduction of buy now, pay later (BNPL) services has sparked fresh conversations about how young consumers borrow money. While it's hard to see credit cards disappearing completely, there's also a convincing argument that BNPL has enough staying power to draw investor interest.

Affirm (NASDAQ: AFRM) is one of the companies vying for dominance in a crowded BNPL field. Investors don't like hearing about competition, but all young industries are full of it. It's also an opportunity to examine companies before they grow into household names.

This company's unique traits help it stand out among the BNPLs, and they position the business and investors for success over the coming years.

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Source Fool.com