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Activision Blizzard Gained 93 Million New Players in the Fourth Quarter


It's official: Activision Blizzard (NASDAQ: ATVI) is a mobile game company. Mobile has been the largest source of the company's player pool since it acquired King Digital Entertainment in 2016, bringing the millions of people who play games like Candy Crush and Bubble Witch under its wing. 

But after 150 million people downloaded Call of Duty Mobile last fall, it's becoming clear that the company has tremendous untapped potential to release mobile versions of its PC and console franchises on mobile platforms. 

Increasing the audience reach for its games has been a key strategic pillar for Activision, but its monthly active users (MAUs) had been steadily declining over the last few years, falling to 316 million in the third quarter. Now, with 409 million users, Activision Blizzard is well-positioned to return to growth.

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Source Fool.com

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