A Foolish Take: Apparel and Shoes Top Back-to-School Shopping Lists

Back-to-school sales are starting at many retailers across America, and a recent survey by installment payment specialist Splitit found that four categories of products -- clothing and shoes, bags, stationery, and electronics -- topped those shopping lists.

Data source: Splitit. Chart by author.

The rush to buy new clothes should benefit apparel retailers that resonate with younger shoppers. Piper Jaffray's latest "Taking Stock with Teens" survey, which polled 8,000 respondents about their top brands, ranked Nike (NYSE: NKE), American Eagle Outfitters (NYSE: AEO), Adidas (OTC: ADDYY), Forever 21, and Abercrombie & Fitch's (NYSE: ANF) Hollister as their five favorite brands.

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Source Fool.com