A Closer Look at Comcast's Update on Peacock

Comcast (NASDAQ: CMCSA) management shared more details about its streaming service Peacock than it usually does during its quarterly updates last week. CEO Brian Roberts and head of NBCUniversal Jeff Shell dove deeper into the numbers during the company's first-quarter earnings call.

But Comcast's numbers aren't particularly impressive compared to its competitors in the space, like AT&T's (NYSE: T) HBO Max and Walt Disney's (NYSE: DIS) Disney+, or the media conglomerate's relatively modest long-term outlook.

The headline number for Comcast this quarter was 42 million Peacock "sign-ups." But a person who's signed up for Peacock isn't necessarily watching the service regularly. And since Peacock is primarily an ad-supported streaming service, active viewers would be a much more important metric to follow.

Continue reading

Source Fool.com