Artificial intelligence (AI) is taking Wall Street by storm. With analysts estimating that the market will grow rapidly in the coming years, investors are rushing to buy shares of those corporations that could profit in one way or another. There are many to choose from, but two that look especially attractive right now are Meta Platforms (NASDAQ: META) and Microsoft (NASDAQ: MSFT). Let's see why these two tech giants are worth investing in through the next bull market and beyond.

Meta Platforms is using AI in ways that could boost its efficiency and profitability. One of the company's goals is to increase engagement on its social media platforms. How can AI help with this goal? Consider one of Meta's fastest-growing units, Reels, which are short-form, TikTok-style videos. The company boasts a massive AI-powered recommendation system that keeps its users glued to their screens.

The good thing is that greater engagement helps fine-tune and increase the predictive accuracy of Meta Platforms' AI recommendations, which drives even more engagement. Notice this is also good for the company's advertising business since the more time users spend on its platform, the more it becomes an attractive target for advertisers. That's how this could lead to greater revenue and earnings for the tech company. Meta Platforms has reported that Reels monetization is up meaningfully thanks to AI.

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Source Fool.com