AT&T Will Use HBO Max to Improve TV and Wireless Customer Retention
AT&T (NYSE: T) is giving its customers a reason to subscribe to HBO through one of its various channels. The 10 million HBO subscribers that pay for it through their AT&T TV or wireless bill, or pay WarnerMedia directly for HBO Now, will get access to HBO Max at no extra charge when it launches in April, COO John Stankey told Reuters. In the long term, the company hopes HBO Max will help retain wireless subscribers, according to executives cited by Reuters.
AT&T is well versed in bundling. After acquiring DIRECTV and launching DIRECTV Now (which is now called AT&T TV Now), the company aggressively bundled its over-the-top service with its wireless service. It's eased off since, merely pushing a skinny bundle of linear television channels on its unlimited wireless data plan subscribers.
A still from HBO original series Westworld. Image source: HBO.
Source Fool.com
