78% of Amazon Searches Have This Common Characteristic

More consumers start their online shopping search on Amazon (NASDAQ: AMZN) than anywhere else on the internet, including Google.

Amazon's ability to attract a plurality, if not a majority, of valuable product searches has put its advertising business in the spotlight. Product-related searches indicate high purchase intent, which makes ads displayed to users making those searches much more likely to convert into sales.

But most of Amazon's searches may have a characteristic that makes them very valuable for advertisers, as well as for two important aspects of its retail business. 78% of Amazon searches are unbranded, according to an analysis by Marketplace Pulse.

Source Fool.com