4 Ways to Prevent Emotions From Controlling How You Invest

Imagine that you made your very first stock market investment on March 9, 2009. You would've been lucky enough to start your investing journey at the beginning of the longest bull market in history. Assuming you were properly diversified, investing likely felt easy and fun for the next 11 years.

Now imagine the feeling in the pit of your stomach on March 11, 2020, when market fears of the COVID-19 pandemic sent your accounts plummeting. Your new feelings of anxiousness probably only worsened as the days went by and your accounts continued to suffer losses. 

It's completely normal for new and veteran investors to have strong emotions about investing. It can be upsetting to watch your money dwindle down -- especially if you've been saving for a goal like retirement.

Continue reading


Source Fool.com