(NASDAQ: AAPL) has featured in countless headlines this month after unveiling its long-awaited, virtual/augmented reality (VR/AR) headset, the Vision Pro. The company's stock rose about 7% in the last 30 days, largely thanks to the long-term potential of the device.  

However, even without the growth prospects of the Vision Pro, Apple's stock is too good to pass up. The company is home to leading market shares in multiple areas of consumer tech. Meanwhile, its immense brand loyalty with shoppers often leads to success in nearly any new market it enters.

Apple users seem intent on sticking with the company no matter what upgrades its competitors unveil. As a result, now is an excellent time to consider investing in this tech giant before its stock climbs any higher.

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Source Fool.com