3 Tech Giants Using AI to Increase Ad Revenue

Artificial intelligence (AI) is all the rage these days. The headlines are ripe with stories of self-driving cars, virtual assistants, smart speakers, and the revolution begun by deep learning, all of which have their foundations in AI. Companies are awakening to the transformative power of the technology and are seeking new and innovative ways to use it to gain competitive business advantages.

One such area is in the realm of digital advertising, where even the slightest incremental increases in accuracy or efficiency can result in additional revenue in the hundreds of millions of dollars. Numerous companies are enlisting AI and its ability to process reams of data in order to draw conclusions not apparent to its human counterparts.

Recent scientific research papers published by Google, a division of Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG), Facebook, Inc. (NASDAQ: FB), and Microsoft Corporation (NASDAQ: MSFT) reveal that these technology companies are keenly aware of the profit potential, and are looking to capitalize on it in a big way.

Source: Fool.com