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3 Reasons Disney Should Acquire Activision Blizzard, and 1 Reason It Shouldn't


Earlier this month, Gerber Kawasaki analyst Nick Licouris suggested that entertainment powerhouse The Walt Disney Company (NYSE: DIS) should consider ponying up for video game publisher Activision Blizzard (NASDAQ: ATVI). The analyst laid out his case in an interview with Bloomberg, offering a few compelling symmetries that would make this a tantalizing combination. 

Gerber Kawasaki, a wealth and investment management service, holds about 90,000 shares of Activision -- currently worth about $4.3 million -- and 152,000 shares of Disney, worth just short of $22 million. That's a sizable stake, so they would surely benefit from such a tie-up.

While the marriage might present intriguing opportunities, there's also reason to believe it won't happen. Here's a look at why Disney should -- and shouldn't -- acquire Activision.

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