3 Reasons Amazon's Investing in Podcasts

Amazon (NASDAQ: AMZN) is adding My Favorite Murder to its lineup of podcasts. The tech giant signed a deal for exclusive advertising and distribution rights for the popular podcast, one similar to the deal it made for SmartLess last summer.

Amazon's been investing heavily in podcasts over the last 15 months, ever since it started hosting them on Amazon Music, taking on Spotify (NYSE: SPOT) for listeners' attention. The latest deal for My Favorite Murder appears to validate Amazon's efforts in the area, but what can these podcast deals do for investors? Here are three things to consider.

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Source Fool.com