Investing in the stock market doesn't have to be difficult. Investors can start by identifying companies that they are customers of. And then it's all about understanding that patience is the name of the game, and it's best to be in it for the long haul.

(NYSE: NKE) and Starbucks (NASDAQ: SBUX) are two top consumer discretionary stocks trading below $110 a share that investors can buy and hold forever. Here's what you should know about these businesses.

Nike saw its revenue rise by just 2% in the most recent fiscal quarter (Q1 2024, ended Aug. 31), coming in at $12.9 billion. While this figure missed Wall Street's estimates, earnings beat expectations, sending shares higher following the announcement. The management team is watching how macro factors, like high interest rates and the resumption of student loan payments, impact spending on footwear and apparel.

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Source Fool.com