Up 75% in 2023, Amazon (NASDAQ: AMZN) stock is once again on fire. Amazon was already a giant at the start of the year, but the company added a staggering $680 billion in market cap this year alone.

For comparison, that's more than the total market cap of McDonald's ($212 billion), ($206 billion), and Bank of America ($244 billion) -- combined.

At any rate, investors want to know whether this amazing run will continue. Here are two reasons why it should, and one reason why it may come to a screeching halt.

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Source Fool.com