Earnings season is in full swing, and when it comes to technology companies, all eyes have been on how they are competing in artificial intelligence (AI). got it all started earlier this year, turning heads with its multibillion-dollar investment in ChatGPT developer OpenAI. While this could have given the Seattle-based Windows maker a head start when it comes to AI, its leading competitors swiftly followed suit with moves of their own.

E-commerce and cloud computing giant Amazon (NASDAQ: AMZN) just released its third-quarter results, and the report was so good, you might want to read it twice. Even better, CEO Andy Jassy gave investors plenty of reasons to think that the party could just be getting started.

Last June, Amazon completed a 20-for-1 stock split, its first since 1999. Stock splits are a form of financial engineering by which a company effectively lowers its Stock price by issuing more shares. By doing so, the market capitalization of the company does not change. For this reason, if you're a current shareholder, then the overall value of your position stays the same even though you will own more shares post split. One of the reasons a company decides to split its stock is to increase liquidity by allowing a larger cohort of investors to enter a position at a seemingly lower price target.

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Source Fool.com