If you've given up hope that (NASDAQ: ETSY) stock might bounce back anytime soon, that's an understandable decision. It's not just down 70% from its late-2021 peak. Etsy shares have been sliding lower again since February of this year, failing to participate with the rest of the market's general bullishness. It certainly seems like something is wrong.

As the old adage goes, though, expect it when you least expect it. This stock's big pullback in 2022 and persistent weakness in the meantime may be a great buying opportunity for two overarching reasons.

On the off chance you're reading this and aren't aware, Etsy is a most curious e-commerce company. Whereas Amazon aims to sell mass-produced merchandise to millions of consumers who all want the exact same products, Etsy's platform is meant to connect shoppers with sellers of handcrafted goods.

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Source Fool.com