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CEO of world's biggest ad agency falls victim to elaborate deepfake scam
New York Post
The CEO of WPP fell victim to an elaborate deepfake scam that involved voice cloning the boss to solicit money and personal details from the...
4 days ago
Top WPP advertising executive hit by scammers using voice cloning attack
TechRadar
Hackers recently tried to scam WPP executives into giving away sensitive information and money. As reported by the Financial Times,...
1 day ago
CEO of world’s biggest ad firm targeted by deepfake scam
The Guardian
Exclusive: fraudsters impersonated WPP's CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meet.
4 days ago
Biter bit – AI cheerleader WPP hit by deep fake scam attempt
More About Advertising
Be careful what you wish for, with the latest "transformative" gizmo too. WPP CEO Mark Read (below), who has made much of the company's big...
1 day ago
WPP boss targeted by deepfake scammers using voice clone
Financial Times
Mark Read, chief executive of WPP, has been the target of a deepfake scam in which criminals used a voice clone and public YouTube footage...
4 days ago
WPP CEO Impersonated in Deepfake Scheme to Steal Execs Money
Entrepreneur
Mark Read, CEO of London-based advertising firm WPP, told employees that bad actors used his voice and likeness to trick executives into...
1 day ago
London's most respected ad guru on why data giants Publicis and WPP have it wrong
Yahoo Finance UK
The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.
21 hours ago
WPP's Read Subject Of Deepfake Scam Using Gen AI 05/14/2024
Media Post
Mark Read was the subject of a sophisticated deepfake scam that used generative AI to clone his voice and other techniques in a bid by...
1 day ago
Speculation continues to swirl over a possible WPP breakup
Digiday
WPP reported Q1 revenues of £3.4 billion ($4.27 billion), equating to a 1.4% annual decrease or a 5% reduction when “revenue less...
2 weeks ago
The Drum's Daily Briefing: Apple's ad apology and beware the WPP AI voice scam
The Drum
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
4 days ago